Significance (285)
Legal fare dodging
Launched in January, Promobilletes sells public transportation tickets in Barcelona at discounted rates of 10 to 50 per cent thanks to sponsorship from advertisers.
As well as benefiting travellers, the brands sponsoring the tickets gain exposure on the Promobilletes website and can send personalized notes out with the tickets to travellers making purchases.
Promobilletes brings commuters respite from increasing ticket prices while giving advertisers an opportunity to generate considerable exposure.
Why it matters
Sponsorship in this case is a win-win solution, as commuters and advertisers alike reap a benefit. It’s a great strategy to demonstrate brand compromise with consumers. Can you think of ways how your brand can gain more visibility by providing a useful service to your consumers?
Money from scratch
The non-profit organisation African Angel recently displayed a billboard in Dusseldorf of an African boy in a village. By scratching the board with a coin, a new picture was revealed showing how donations could change his life.
Why it matters
Asking people to scratch a billboard is an interactive and engaging way to get a message across through an experience. It also playfully highlights what one can do with money they are holding in their hands. What other creative ideas could charities come up with to encourage people to make bigger donations in a fun way?
Banker blogging
BNP Paribas is the first French bank to create a social blogging platform featuring the latest news on innovative social projects and charity organizations. The interactive page is to be fuelled by BNP Paribas clients and partners wanting to highlight their views and advocate for what they believe in this sector.
Why it matters
By creating a blog dedicated to French social issues, the bank is acknowledging its corporate social responsibility. In troubled economic times, should the financial industry increase their social contribution to show awareness of the role they have to play?
