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Significance (285)

Seamstress on wheels

Seamstress on wheels

A selected group of experienced seamstresses can now get potential new clients thanks to a collaboration with bike couriers. This social business is being developed by Fundação EDP’s Social Lab and the SEA (Agency of Social Entrepreneurs). Still in its testing phase, this project aims at helping unemployed seamstresses. Clients can make online orders, the clothes that need alterations are picked up, the seamstresses work from home, then the clothes are delivered back.

 

Why it matters

With the help of couriers, seamstresses can now gain access to a whole new market that was previously unattainable to them. The middleman is often seen as profiteer, but in this case, they are catalysts for new business. What other old and fading businesses could benefit from such a service?
 

Business Services
Connectivity
Conscious
Enhancement
Instant Gratification
Significance
Portugal

Downtown eco-tourism

Downtown eco-tourism

Just nine minutes from the city centre of Hamburg, the new ‘Wälderhaus’ (Woodhouse) has opened its doors. It comprises of a hotel, a restaurant, a convention space and an educational centre where guests can learn about nature. The building is made almost entirely out of local trees and each room follows the theme of a certain type of tree.

Why it matters

Bringing nature to the city is in itself not a new concept, yet we see more and more sustainable hotel concepts popping up. Eco-tourism is not limited to the woods or far away national parks anymore. Will the change towards more sustainable buildings in the city be followed by the hotel industry?
 

Experience
Germany
Significance
Travel & Tourism

Spy mannequins

Spy mannequins

Eyesee is a mannequin with a camera mounted behind one of its eyes that feeds data into facial-recognition software like the ones used by police. It logs the age, gender and race of passers-by. It is currently being used in three European countries and the United States.


The company that makes the mannequin, Almax is actually testing technology that would allow retailers to eavesdrop on what shoppers say about the mannequin’s attire.
 

Why it matters

A clothing brand introduced a children's line after the dummy showed that kids made up more than half its mid-afternoon traffic and another store found that a third of its visitors going through their doors after 4 p.m. were Asian, prompting it to place Chinese-speaking staff by the entrance.
Consumer information means power for brands; the more information they get, the more power they have to adapt and increase sales. How could brands from other categories use this kind of technology?

Does this “spycam” idea go against consumer privacy or is it an innovative way of making the shopping experience more personalised for consumers?
 

Authenticity
Significance
Fashion & Design
Spain
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