Instant Gratification (177)
Karaoke without embarrassment
A Japanese karaoke chain is now offering single karaoke boxes where individuals can practice their favourite songs on their own, without the embarrassment of someone hearing the (poor?) performance.
Why it matters
Although karaoke is usually considered a nice relaxed social activity, for some it can also be a stressful affair. Single boxes allow for individuals to improve or to shout it all out without any prying eyes or ears. Will we see other sectors adopt this kind of privacy arrangement? Will fast food chains start offering single eating seats with privacy fences, so that no one sees what someone is eating?
Loyalty through Facebook check-in
In December 2011, the hotel group Accor improved its customer loyalty programme by allowing guests to accumulate points by simply checking in on Facebook when they are staying in one of their rooms.
Why it matters
The firm’s use of Facebook is changing. It no longer uses the social network simply as a communication tool with a lot of branded content. Companies are now beginning to integrate Facebook’s features in different ways. By facilitating the use of some services through social media, brands are getting more intertwined in their customer’s everyday life. What service can your company integrate within a widely used social media network?
Scan yourself at home
“MobiUS” is a smartphone-based ultrasound imaging system that allows people to take ultrasound images and videos wherever they are.
Why it matters
Medical instruments and technology are not something consumers usually have easy access to. Is this device a sign of further democratization of technical and professional appliances - that used to be managed by authorized personnel only?
