Fear (61)
Karaoke without embarrassment
A Japanese karaoke chain is now offering single karaoke boxes where individuals can practice their favourite songs on their own, without the embarrassment of someone hearing the (poor?) performance.
Why it matters
Although karaoke is usually considered a nice relaxed social activity, for some it can also be a stressful affair. Single boxes allow for individuals to improve or to shout it all out without any prying eyes or ears. Will we see other sectors adopt this kind of privacy arrangement? Will fast food chains start offering single eating seats with privacy fences, so that no one sees what someone is eating?
Spotlight on dangers
German scientists have developed an anti-crash system, which is able to detect humans or animals on the roadside. If potential dangers are detected, it quickly marks the object with a light spot to get the driver‘s attention.
Why it matters
Undoubtedly this invention is a valuable step to make the streets safer - for both car drivers and pedestrians, cyclists and wild animals. However, the underlying technology has potential for more: if it is able to detect humans, could it eventually also spot products or posters? What else could be integrated in this system, that delivers a benefit for consumers?
“Edutainment” for the whole family
A workshop called “Video games and mums: Do I really know NINTENDO (DS)?!” promoted by Nintendo and La Cattolica University in Milan tries to explains to parents the educational value of video games. It also encourages families to play together.
Why it matters
Is this a new way for brands to engage their core target audience and their relatives, helping them beat the fear they may have around technology? Is this the right way to make people think about technology as something that unites people rather than divides?
