Experience (345)
Coach’s corner app
Video analysis to improve your playing style has long been helpful for professional athletes, but now anyone can have feedback thanks to the Coach’s Eye smartphone application. It lets you record your game, whether its your golf swing, your volleyball serve or even your football skills. Your coach can then review your movements in slow motion, spot corrections and draw or write recommendations to improve.
Why it matters
While technology has long being used to enhance office productivity, apps like Coach’s Eye are breaking new ground in delivering benefits in sport science through smartphones .
Can apps like this hold the key to disseminating constructive feedback to athletes across the world who may not have access to personal coaches? Are these kind of tools a way to democratise sports?
Source: https://itunes.apple.com/
Image source: https://itunes.apple.com
17. December 2012
State of the art
The Centre Pompidou for modern arts in Paris is one of the most visited museums in the world and it has just released a new version of its website.
The approach of the Virtual Centre Pompidou is innovative one; it goes beyond a simple digital version of the museum to offer a real search engine “linking” of all the museum’s assets. The entire art collection, archives and documentation have been digitised and can be searched.
Why it matters
As everything goes digital and Google’s aim of “compiling and organizing all the information of the world” is becoming a reality, it is interesting to see how the museum led its digital strategy. If everything is available to everyone, could curation and making personal links between things – with the Centre Pompidou custom semantic search for example - be a true value-added service?
Source: http://www.centrepompidou.fr/en
Image source: http://www.centrepompidou.fr/en
17. December 2012
Local bake off
The Portuguese Bakery has launched a Facebook competition to elect which of its bakeries is the best in Lisbon. The winning bakery will be giving its products away for free for a whole day. This competition marks the bakery’s second birthday.
Why it matters
In two years, the Portuguese Bakery has quickly become Lisbon's largest network of bakeries. With this campaign, the brand can strengthen its awareness while keeping its local community spirit. It also allows to get people involved with their neighbourhood's bakery - an important element especially during recessionary times. Is it only particular types of brands and products that are able to communicate their overall brand whilst strengthening their position locally?
Source: http://briefing.pt/marketing/
Image source: https://www.facebook.com
17. December 2012
