Experience (345)
Google map game
Ingress is Google's first full-fledged video game. Once the app is installed, players are attributed to one of two teams. Then, using Google Maps, the game displays the location of imaginary portals. When a player gets to one, they can strengthen its defences if it already belongs to their team or hack it to get control over it.
Why it matters
Although it is based on an interaction with the real world, this game doesn’t work through augmented reality. The issue now is that of repetitiveness. Is this game dynamic enough or should reality-based video games stay simple, so that you can play casually in your own time? What brands and products could profit from such a game? How could local businesses get get involve and benefit from the potential footfall?
Source: http://www.gizmag.com
Image source: http://www.bandwidthblog.com
17. December 2012
Downtown eco-tourism
Just nine minutes from the city centre of Hamburg, the new ‘Wälderhaus’ (Woodhouse) has opened its doors. It comprises of a hotel, a restaurant, a convention space and an educational centre where guests can learn about nature. The building is made almost entirely out of local trees and each room follows the theme of a certain type of tree.
Why it matters
Bringing nature to the city is in itself not a new concept, yet we see more and more sustainable hotel concepts popping up. Eco-tourism is not limited to the woods or far away national parks anymore. Will the change towards more sustainable buildings in the city be followed by the hotel industry?
Source: http://www.raphaelhotelwaelderhaus.de/
Image source: http://www.raphaelhotelwaelderhaus.de/
17. December 2012
From Portugal with love
A Portuguese digital photo album company created a campaign based on Angela Merkel's visit to Portugal in November. The campaign consisted of producing a gift basket with the country's best products, a photo album and a letter inviting the Chancellor to return. The idea was to publicise Portugal as “ The Best Destination” and the aim was to create the largest photo album in the world filled with contributions of the Portuguese people showing what they love about their country.
Why it matters
In order to show its capabilities, the brand managed to advertise to a whole country by using its own product. With the current budgets cuts, travel advertising has become more tricky. How can national tourism ministries and agencies officially encourage and capitalise such indirect publicity?
Source: http://briefing.pt/marketing
Image source: https://www.facebook.com
17. December 2012
