Experience (263)
Neon surfing
A video, created by Strongbow Australia, shows a group of surfers riding waves with neon boards and wetsuits. The modified outfits allow the group to surf in the darkness and at night.
Why it matters
The video highlights the variety of uses that can be done with technologies like EL wires or LED lamps. Besides allowing for nightly activities, these kind of lights prove their reliability in action and undeniably add a stylish element to the outfits. The benefits are manyfold, especially considering the relative ease of handling and usage. How could other industries use this idea to add a new gloss to old products?
Pillow talk
Willcom, a Japanese mobile provider, offers star-shaped pillows to its new customers as a welcome present. The cosy pillow is integrated with a microphone and speaker that connects to your mobile phone so you can talk and relax at the same time.
Why it matters
Besides offering technical or service related novelties, this brand is trying to lure consumers via a flashy gadget. Will we see more telecommunication brands trying to own specific emotional mood states?
Driving the wave
Tell me your favourite song and carmaker Jeep will tell you where to drive. The car manufacturer developed an interesting online concept in Spain called “Drive your track”. Users are asked to upload their favourite song, then special technology reads the sound wave generated and finds a landscape that matches the shape of the wave. With a further click, users can discover the route to reach their destination and useful information about the places they may see along the way.
Why it matters
People have emotional connections with music. So mixing different categories to create a new kind of experience may reinforce the connection they have with the product itself. Is this kind of combination enough to differentiate your brand within a highly competitive market?
