Escape (76)

This service offers sleep pods in multiple lengths of time to professionals in need of a bit of rest to help them perform and feel better.

Why it matters

In an economy of time, work and obligations often are prioritized over health and well-being. However, the popularity of services like Podtime, MetroNaps, and Yelo proves that consumers are beginning to look for products that improve their health as a means to perform better. What possible health or wellness benefits can you leverage for your client?

The collection box “Great Escapes” was made for people who would love to travel to luxury hotels and places, but can’t.

Why it matters

Especially in times of crisis and after, some people prefer to save money and economize their travel budget. Therefore offers like “Great Escapes” fulfil the needs. Dreaming in the mind’s eye is a new trend. Will also other branches see this chance and benefit from the changing consumer behaviour?

Grocery chain Kochhaus in Berlin has implemented an extraordinary retail strategy. Instead of simply grouping common food types together, the store is entirely structured by meal recipes. At each ‘recipe stall’ customers get all the ingredients together with the cooking instructions so they can prepare their own meals at home.

Why it matters

Since consumers are spoilt for choice, insight based retailing concepts like the Kochhaus hit the bullseye by providing guidance, inspiration and convenience. Will brands be prompted to collaborate more with each other to be part of the menu? And to go even further, will this truly shopper-orientated retail concept shake up the whole grocery shop infrastructure in the long run?