Escape (76)
Backseat driver game
Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.
Why it matters
This example shows that carmakers are really on top of in-car entertainment too. It’s not all about pleasing the buyer or the driver of a car either – this brand thinks of the (little) passengers too. In fact the in-car experience is increasingly important for car manufacturers who see they now have a great opportunity to really connect with their consumers every time they drive.
The indoor - outdoor hotel
The Huettenpalast is a new and unique hotel concept in Berlin that offers an unconventional accommodation experience. Opposed to the prolonging luxury trend, the Huettenpalast places value on an affordable and exciting overnight stay by making it possible for guests to camp indoors.
Why it matters
By being an exception to the rule in the hotel industry, the Huettenpalast attracts new target groups. How can other tourism related companies benefit from combining two contrary concepts to form a whole new one?
Underground hotel
“Le Grotte della Civita” is a hotel carved into the ancient caves of Matera, boasting rooms with 6 metre high ceilings.
Why it matters
Sometimes our ancestors’ way of living can seem more exciting and exotic than our own. Holiday destinations that offer escapism, allowing guests to switch off from normal life and even from technology, are becoming increasingly sought after. What other unique locations will we see leveraged to fulfill this consumer trend?
