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Escape (76)

Sun kissed cuisine

Sun kissed cuisine

“Sol em Sol” (Sun on Sun) is a mobile kitchen and restaurant that cooks food with solar ovens.  Using seven ovens, they can cook for up to 40 people and meal prices range between 9 to 11 euros . The owners are planning to tour Portugal to get people from across the country to taste their sun-filled cuisine.

Why it matters

The concept of an outdoor, affordable, eco-friendly restaurant is an attractive one. All that is required to export the concept to other markets is sunshine and clement weather. Are they on to a recipe for success?

Escape
Experience
Food & Drink
Portugal

Put your head down...in the clouds

Put your head down...in the clouds

The One by Five hotel in Paris is unique in its design. The whole hotel is meant to make guests feel like in a dream world. Every wall and floor is covered with photo-canvas full of stars and clouds, while beds, mirrors and lights give the impressions that they are floating. The overall design gives guests the feeling of an endless and surreal space.

Why it matters

The design provides a true experience for guests and goes beyond providing all the functional elements one would want or need in a hotel room. Are there other services that may be considered routine or functional that could be spiced up to make the experience worthwhile?

Austria
Enhancement
Escape
Travel & Tourism

Band-Aid Eases Boo-Boos

Band-Aid Eases Boo-Boos

Band-Aid has developed an augmented reality app called Band-Aid Magic Vision, transforming Muppet-printed bandages into interactive characters for kids.

Why it matters

Band-Aid’s insight is two-fold: it helps kids interact with the fun part of bandages, while distracting them from the bad feelings of being hurt. What might make it bigger, though, is that it changes the memory kids form about Band-Aids; if a kid builds an association between the brand and loveable Muppets, it may strengthen the brand bond in the future. How can we be mindful of using technology to embed ourselves into the minds of consumers, rather than just entertaining them? How can we bend the rules of what technology should do for people, in order to entice them to interact with an app they could easily go without?

Escape
United States
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