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There’s a circus in my browser

There’s a circus in my browser

The latest Cirque du Soleil campaign is an interactive HTML5 experience that takes place in Google Chrome.  Subatomic Systems developed a platform that turns your own webcam into a Kinect-style device that captures your gestures. There is no need to install any new software and it works on smartphones and tablets too.
 

Why it matters

This isn’t the first Chrome interactive experience but it does show that HTML5 can be a great tool for creating accessible and captivating brand experiences. With the growing number of smartphone sales, being able to benefit from this kind of interactive platforms on a mobile device seems crucial in order to obtain a wider demographic reach. Are motion-sensing interactive micro-sites the next big thing in digital advertising?
 

Authenticity
Create
Escape
Experience
Instant Gratification
Portugal
Media & Entertainment

Ikea’s open sky hotel

Ikea’s open sky hotel

Ikea Portugal has built a temporary hotel in one of Lisbon’s parks. With 26 rooms exhibiting Ikea’s new textiles, the hotel was open for one night only on August 18th. Members holding the Ikea Family card could try to make a reservation for one of the 26 open sky rooms and win a number of other prizes in the process.  Participants were also invited to join various workshops on sewing and textiles.
 

Why it matters

This has three main advantages: overall brand awareness,  new product awareness and building their loyalty scheme customer base. IKEA has also used this event to present its eco-friendly textiles and  what better place to do this than in a garden? What other brands could create such a unique immersive experience and make the customer part of it?
 

Authenticity
Escape
Experience
Instant Gratification
Portugal
House & Home

Switzerland banks on social stereotypes

Switzerland banks on social stereotypes

Switzerland’s tourism authority has developed an integrated social media campaign that addresses Swiss stereotypes in an ironic way. The campaign was so successful that they decided to follow up with tv episodes that promote the country from one season to another.
 

Why it matters

A lot of stereotypes come to mind when we think of the Swiss: chocolate experts, watch makers, precise and punctual people, but there is more to it than this. The concept of a tourism ad campaign trying to break cultural stereotypes to promote visits isn’t new. What is surprising though is how the social element has added a layer of depth to it. Take for instance the village of Obermutten. With only 80 residents, it has more than 18,000 fans on Facebook. With this initiative, the village has changed the common rules. First, you enter the virtual community of the town, then perhaps you go and visit it. Could this be the new way to engage people and promote tourism?
 

Authenticity
Connectivity
Escape
Italy
Travel & Tourism
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