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Escape (76)

Grassy meetings

Grassy meetings

40% of professionals lose concentration after the first 20 minutes of a meeting. Although the most logical solution would be to shorten the meetings, sometimes the measure is unviable. That’s why the Crowne Plaza offers other alternatives like covering with natural grass some of their meeting rooms. The objective is to promote their client’s business thinking in a non conventional place.

Why it matters

B&B service suppliers are trying to differentiate their offer. Will we see more innovative initiatives like this to boost people’s professional experiences?

Business Services
Escape
Well Being
Spain

Digital music that lives outside the computer

Digital music that lives outside the computer

German University Students created ‘Songfever’,  a device that makes digital music libraries tangible. A webcam-projector apparatus casts the covers of music albums on LP-sized wooden boards on a shelf. On their reverse the playlists of the albums can be browsed by turning a knob that is attached to the shelf.

Why it matters

With digital music overtaking the traditional purchase of CD’s, ‘Songfever’ gives music lovers the chance to connect with their music on a haptic level again. What other brands that live online can benefit from retro-digitalization?

Create
Escape
Germany
Media & Entertainment

Urban orchards

Urban orchards
A peach orchard will be popping up on Manhattan’s Fifth Avenue. Harry & David, a brand that produces gourmet gift baskets are bringing “pop-up orchards” to 16 cities across the United States, bringing a taste of the country to the big city.
Why it matters

Brands that push natural credentials could do more to make those values a reality for consumers in the heart of the city. How can other food and drink brands bring to life  the much looked for authenticity on their consumers doorsteps?

Authenticity
Escape
Food & Drink
United States
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