Escape (59)
Open space mobile divider
There’s been a design trend in the last decade that focused on open space offices. Even though it is seen to encourage communication between employees, a recent user study has also highlighted that it may be harder for workers to focus. An inventor designed and created a device named ‘Efi’. It consists of a connected space divider which enables office employees to isolate themselves when they need to concentrate. Lowering down the ring enables them to isolate from physical noise (visual and phonic) but also from digital noise by filtering data receipt (e-mails, phone calls, instant messages, etc.). Efi's system is made up of two elements : an online service where the employee will define his data filtering parameters and an adjustable space divider which works as a tangible interface with the online service.
Why it matters
It’s easy for people to get distracted nowadays - in and outside of the office. Can you think of a way to modify your product or service that allows your customers to make better use of their time and concentration?
Play online - get a job!
Fliplife is an online game where users virtually take up a profession in various companies. They will be confronted to situations where they will be asked to solve real business and technical challenges. Daimler recently established itself as the first brand in the game to propose real tasks.
Why it matters
Daimler makes smart use of two things. Firstly, it crowdsources ideas and secondly the brand may find talented prospective employees through gamification. How can other companies consider using gamification to help grow R&D as well as enhance recruitment?
The mall superhero
The shopping mall Quais d’Ivry, located in the Parisian region, published a comic book available on the mall’s Facebook page and distributed in paper format during special events. The story takes place in the mall where a superhero named Wadé fights criminals.
Why it matters
Quais d’Ivry tries to humanise the point of sale by bringing branded content in its comic book “Wadé”. The brand experience is extended by having offline and online versions depending on where the shopper finds him or herself. What actions can you do to extend your brand experience beyond the physical walls of your store so it is available anywhere and anytime?
