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L’Oréal’s got game

L’Oréal’s got game

L'Oréal has moved into the world of gaming and created an XBOX console app called “The Next Level”. In the game, you can get personal styling tips, inspiration and educational academy programs. The more you play and interact, the more “Style Cred” you can earn - which is then turned into redeemable offers off L'Oréal products.

Why it matters

Given the fact that 48% of video gamers are now women and that women aged over 18 are the industry’s fastest growing demographic, targeting women via video games seems like a natural move. Will beauty play a bigger role in the gaming world from now on? What kind or real advantage will it have compared to the  engagement via the web?
 

Beauty
Escape
Experience
Germany

A clever clog

A clever clog

Dominic Wilcox invented a fully functional pair of shoes that allows you to find your way back to home, no matter where you are. Once you’ve uploaded your home destination, you simply need to activate the GPS device embedded in the heel. While the left shoe guides you home, the right one indicates how far you still have to go. 
 

Why it matters

“Home sweet home” is the insight which has led to this new pair of shoes. GPS has completely changed how we get around; we rely less on our sense of direction and trust our GPS systems more often.
While this product may be seen as a fashionable item (and a bit geeky!), could it have wider applications? Could this type of shoe help people suffering from Alzheimer’s for instance?
 

Connectivity
Escape
Fashion & Design
Italy

QR code goes vintage

QR code goes vintage

Classic Portuguese chewing gum brand Gorila has launched an app with three 80’s classic video games (Pong, Arkanoid and Space Invaders) in its latest campaign celebrating the “good old days”. The app can be accessed through a QR code made out of chewing gum displayed on billboards.  The brand has released a new vintage edition bubble gum and the campaign is attempting to reach out to former consumers.
 

Why it matters

Candy and sweets normally appeal to children, so how can they connect with an older audience? Gorila is betting that by tapping in the memories of an older generation with retro gaming and vintage objects, it might bring back a consumer who has forgotten about their product. The app just builds a bridge between the old and new generation . What other ways are there for brands to reach out to former customers?
 

Authenticity
Escape
Instant Gratification
Food & Drink
Portugal
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