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Swap box
Neighbourhood swapping pop-up ‘shops’ have made a recent appearance in Germany. Anybody can leave or take objects in good condition left by the previous owners in these spaces called ‘give boxes’. Users can also leave their acknowledgements in a diary that tracks the transactions.
Why it matters
In a time when most things can be ‘ebay-ed’ and monetized, people are seeking out ways to swap goods and do good on a very local level. By encouraging exchanges via the give box, the project turns out to be a sustainable project too. If brands would talk less about sustainability and do more about it – maybe they could start sponsoring such spaces and show they are getting involved in a credible way?
Neon surfing
A video, created by Strongbow Australia, shows a group of surfers riding waves with neon boards and wetsuits. The modified outfits allow the group to surf in the darkness and at night.
Why it matters
The video highlights the variety of uses that can be done with technologies like EL wires or LED lamps. Besides allowing for nightly activities, these kind of lights prove their reliability in action and undeniably add a stylish element to the outfits. The benefits are manyfold, especially considering the relative ease of handling and usage. How could other industries use this idea to add a new gloss to old products?
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Why it matters
Nowadays QR codes are widely used and have become a typical marketing tool. But beyond the promotional purposes, this idea actually has a sustainable core. It adds a new function to something basic like food and thereby fits into the spirit of our time. What other inventions are imaginable for brands? Edible envelopes? Or chewing gum, which enables contactless payment?
