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Plant a tree for a lady

Plant a tree for a lady

Dharhara, a small village in India has found a novel way of tackling declining sex ratios, global warming and climate change all in one go.


The birth of a baby girl in this village is welcomed by planting at least 10 fruit trees, which the child inherits when they grow up. The trees are an asset base for her, which can be utilised by the family to finance her education and future development, with a marginal investment.
 

Why it matters

Today Dharhara is nestled in the midst of more than 20,000 fruit bearing trees. ‘Trees for Girls’ has the potential to keep in check the country’s declining sex ratio. It also gives the daughters of poor villagers a measure of financial independence. Furthermore, this practice has obvious environmental benefits. How can such simple thoughtful ideas of addressing social issues be leveraged to create a long lasting change?
 

Conscious
Create
One World
India
Social Cause

Deo Candy makes you smell like a rose

Deo Candy makes you smell like a rose

Alpi Deo candy takes the pleasure of eating treats to a whole new level. After eating one of these candies, your body evaporates a flowery scent for 5 hours due to the rose-based geraniol ingredient.
 

Why it matters

In some areas of the world, deodorant isn’t necessarily part of the grooming or beauty routine. So could Deo Candy be an alternative to the application of deodorant and body spray? Or could it be at least a valuable supplement to guarantee  good body scent?
 

Beauty
Create
Enhancement
Germany

Scented Jewellery

Scented Jewellery

Jody Kocken, a student from the Eindhoven Design Academy, created jewellery that also acts as a perfume dispenser. The jewellery pieces can be filled with perfumes and diffuse the scent without the fluid ever touching your skin. It can be worn as a bracelet or behind the ears.
 

Why it matters

People can have sensitive or easily irritable skin due to perfume, alcohol or oils touching their skin. This can be seen as a fashionable alternative for people who cannot wear perfume. Will beauty brands come up with their own branded jewellery devices matching their perfume products to extend the business?
 

Beauty
Create
Enhancement
Germany
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