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Conscious (299)

Seamstress on wheels

Seamstress on wheels

A selected group of experienced seamstresses can now get potential new clients thanks to a collaboration with bike couriers. This social business is being developed by Fundação EDP’s Social Lab and the SEA (Agency of Social Entrepreneurs). Still in its testing phase, this project aims at helping unemployed seamstresses. Clients can make online orders, the clothes that need alterations are picked up, the seamstresses work from home, then the clothes are delivered back.

 

Why it matters

With the help of couriers, seamstresses can now gain access to a whole new market that was previously unattainable to them. The middleman is often seen as profiteer, but in this case, they are catalysts for new business. What other old and fading businesses could benefit from such a service?
 

Business Services
Connectivity
Conscious
Enhancement
Instant Gratification
Significance
Portugal

What’s inside the image?

What’s inside the image?

“CrowdSend” is a new social network that tries to identify objects on online images. Users are encouraged to tag photos with any information they have about the products depicted and gain rewards and bonuses for correctly recognising items on the photos.
 

Why it matters

Many web users sometimes want to know what exactly is shown on a photo and where they can buy it. By crowdsourcing the information, “CrowdSend” not only offers rewards to its users, but provides useful data about consumer preferences. How can brands make the most of this service? Should they even participate in the tagging exercise to help consumers find what they are looking for?
 

Business Services
Connectivity
Conscious
Germany

Charity goes the extra mile

Charity goes the extra mile

The Extra Mile is a charity that collects frequent flyer miles from those that don’t use them or donate them, so that friends and family of terminally ill people can visit their loved ones back home.


Matt Dimmer came up with the idea after he had to travel back and forth when his father was diagnosed with stage 4 cancer in 2011. He realised that not everyone would be able to afford this, so he set up the Extra Mile to make it easier for families to embark on emergency visits to see ill relatives. Those with frequent flyer miles who don’t need them are encouraged to donate them to them.
 

Why it matters

Frequent travellers can often earn a hefty number of miles that sometimes go to waste if they expire before they could be used. The Extra Mile project is a great way to give a new life to those forgotten miles, while helping people who really need them. It’s a very emotional project, so it will be interesting to see if airlines would want to be part of it and get closer to their consumer’s hearts. What other brands could be part of  such a worthwhile project? And what other concept could be developed with unused loyalty points?
 

Conscious
One World
Spain
Social Cause
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