Connectivity (377)
Seamstress on wheels
A selected group of experienced seamstresses can now get potential new clients thanks to a collaboration with bike couriers. This social business is being developed by Fundação EDP’s Social Lab and the SEA (Agency of Social Entrepreneurs). Still in its testing phase, this project aims at helping unemployed seamstresses. Clients can make online orders, the clothes that need alterations are picked up, the seamstresses work from home, then the clothes are delivered back.
Why it matters
With the help of couriers, seamstresses can now gain access to a whole new market that was previously unattainable to them. The middleman is often seen as profiteer, but in this case, they are catalysts for new business. What other old and fading businesses could benefit from such a service?
Source: http://www.fundacaoedp.pt
Image source: http://www.linhas.pt/
17. December 2012
What’s inside the image?
“CrowdSend” is a new social network that tries to identify objects on online images. Users are encouraged to tag photos with any information they have about the products depicted and gain rewards and bonuses for correctly recognising items on the photos.
Why it matters
Many web users sometimes want to know what exactly is shown on a photo and where they can buy it. By crowdsourcing the information, “CrowdSend” not only offers rewards to its users, but provides useful data about consumer preferences. How can brands make the most of this service? Should they even participate in the tagging exercise to help consumers find what they are looking for?
Source: http://www.crowdsend.com/
Image source: http://www.crowdsend.com/
17. December 2012
Google map game
Ingress is Google's first full-fledged video game. Once the app is installed, players are attributed to one of two teams. Then, using Google Maps, the game displays the location of imaginary portals. When a player gets to one, they can strengthen its defences if it already belongs to their team or hack it to get control over it.
Why it matters
Although it is based on an interaction with the real world, this game doesn’t work through augmented reality. The issue now is that of repetitiveness. Is this game dynamic enough or should reality-based video games stay simple, so that you can play casually in your own time? What brands and products could profit from such a game? How could local businesses get get involve and benefit from the potential footfall?
Source: http://www.gizmag.com
Image source: http://www.bandwidthblog.com
17. December 2012
