Authenticity (180)
Pay-Per-Page
Total BooX is a new “Pay-as-you-go” model for e-books. The business model allows users to try a book without paying the full price up front. By signing up for the service, readers can pay for a percentage of each book they access as they read. Finishing a title will cost the same as having paid for the book beforehand.
Why it matters
The current business model for electronic publications is that people pay less for digital formats – but they still need to pay in full. The Total BooX service follows the insight that people just want to pay for what they really use. This may encourage readers to be more adventurous with their choices without any financial risk. What other digital goods could benefit from a similar model?
Source: http://www.springwise.com
Image source: http://www.springwise.com
17. December 2012
From Portugal with love
A Portuguese digital photo album company created a campaign based on Angela Merkel's visit to Portugal in November. The campaign consisted of producing a gift basket with the country's best products, a photo album and a letter inviting the Chancellor to return. The idea was to publicise Portugal as “ The Best Destination” and the aim was to create the largest photo album in the world filled with contributions of the Portuguese people showing what they love about their country.
Why it matters
In order to show its capabilities, the brand managed to advertise to a whole country by using its own product. With the current budgets cuts, travel advertising has become more tricky. How can national tourism ministries and agencies officially encourage and capitalise such indirect publicity?
Source: http://briefing.pt/marketing
Image source: https://www.facebook.com
17. December 2012
What suits your DNA?
The Organic Pharmacy's flagship store in London is offering a DNA testing service to determine the products and treatments that best suit your skin type. This £295 ($495) service is provided by British firm geneOnyx and requires only a bit of saliva for the test. After waiting only 30 minutes, customers get their results. These have gone through a product database to determine which lines of products and ingredients are best for the customer.
Why it matters
The price tag associated to the service isn’t cheap, though it provides customers with a very personalised report of what works best for them in quite a scientific way. But is this service attractive enough to become a unique selling point?
Source: http://www.luxuo.com
Image source: http://www.luxuo.com
17. December 2012
