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Authenticity (180)

Hipster Hamburg Hostel

Hipster Hamburg Hostel

Superbude is a hostel concept from Hamburg that offers travellers stylish rooms with a functional and uncomplicated design. For example, couch covers are made from old jeans and pushcarts have been transformed into armchairs. Also, musicians and bands are able to sponsor the rooms: a copy of their songs can then be found on the walls, along with newspaper clippings and tips about what to do while in Hamburg.
 

Why it matters

Superbude caters to people’s desire for an individual and unique holiday experience. Plus, the creative rooms are available at budget prices. Are there more opportunities for brands to co-opt cheaper consumer experiences for mutual benefit?

Authenticity
Create
Germany
Travel & Tourism

Bed and no breakfast

Bed and no breakfast

In Amsterdam, the Hans Brinker is known as a local and cheap youth hostel for American backpackers. It does not promise its clients anything besides a bed.
 

Why it matters

Travel and hotel advertising is usually about highlighting your most attractive features. Honesty and blunt truth can however sometimes be a major asset and selling point. Could your brand’s least attractive quality make your story that much more interesting?
 

Israel
Authenticity
Experience
Travel & Tourism

Flatpack home entertainment

Flatpack home entertainment

IKEA has introduced UPPLEVA, a new range of furniture that integrates smart televisions and sound systems in one organised unit. IKEA hopes the range will allow customers to reduce cable clutter and mismatched furniture.
 

Why it matters

This may be a cunning way to simplify the home entertainment purchase decision. By getting everything you need, including the furniture surrounding the audio-visual system, IKEA has seen an opportunity to gain customers that maybe never considered purchasing technology from the furniture brand. Which other brands can innovate their products and optimize purchase decisions?
 

France
Authenticity
Connectivity
Create
House & Home
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