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Authenticity (180)

Pocket tour guide

Pocket tour guide

MyIndiEye is a travel guide app that offers virtual and GPS guided tours of famous Indian monuments. Unravel India’s glorious past with stories, images, 3D maps, animations and dramatised versions of historic events. Benefits include: free previews, 100% offline usage, unseen videos of restricted monument spaces, local information and tour customisation.
 

Why it matters

In a country where local guides often turn into story tellers and invent their own versions of historic events, this app will help tourists explore India accurately and conveniently. The technology available can also lead to a more enriched sightseeing experience. But what effect will apps like this have on local communities who rely heavily on the income from roles such as tour guides?
 

Authenticity
Connectivity
Enhancement
India
Travel & Tourism

Technology meets eco-simplicity

Technology meets eco-simplicity

In a country where the scarcity of electricity in rural areas impacts adoption of modern appliances, a rural innovator has designed appliances that give modern benefits without the use of electricity, and at an attractive price (US$ 50). Mitticool is a refrigerator that uses terracotta clay to cool naturally. The products offer a unique solution to homes across rural India and have already piqued the interest of tech biggies such as Bosch & Siemens.
 

Why it matters

Apart from being convenient and affordable, they are also environmentally friendly. In regions where the benefits of modern living do not outweigh the logistical and infrastructure downfalls, could innovative solutions like Mitticool, that use simple science, be the way forward?
 

Authenticity
Conscious
Create
Significance
House & Home
India

There’s a circus in my browser

There’s a circus in my browser

The latest Cirque du Soleil campaign is an interactive HTML5 experience that takes place in Google Chrome.  Subatomic Systems developed a platform that turns your own webcam into a Kinect-style device that captures your gestures. There is no need to install any new software and it works on smartphones and tablets too.
 

Why it matters

This isn’t the first Chrome interactive experience but it does show that HTML5 can be a great tool for creating accessible and captivating brand experiences. With the growing number of smartphone sales, being able to benefit from this kind of interactive platforms on a mobile device seems crucial in order to obtain a wider demographic reach. Are motion-sensing interactive micro-sites the next big thing in digital advertising?
 

Authenticity
Create
Escape
Experience
Instant Gratification
Portugal
Media & Entertainment
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