Authenticity (123)
“Edutainment” for the whole family
A workshop called “Video games and mums: Do I really know NINTENDO (DS)?!” promoted by Nintendo and La Cattolica University in Milan tries to explains to parents the educational value of video games. It also encourages families to play together.
Why it matters
Is this a new way for brands to engage their core target audience and their relatives, helping them beat the fear they may have around technology? Is this the right way to make people think about technology as something that unites people rather than divides?
Potatoes for potatoes
Why it matters
Lay’s states that its product is made of 100% potatoes, oil and salt. Is this a funny and intriguing way of enhancing the product’s genuineness, and reminding people the nature of goods?
The clothing middle man
“Le Vide-Dressing Du Bazar” is an event organized by the shop BHV in Paris in association with a magazine and a private sales website. BHV first invited people in the shop to present clothes and accessories they want to sell and encouraged them tell a story about the products. The brand then invited everybody to come and buy the clothes. Two fashion designers were present during the event to give free advice to shoppers.
Why it matters
Consumerism isn’t what it used to be and people are trying to become more responsible with their expenses. BHV positions itself as a middle man of these changes and consequently doesn’t get excluded from the new types of exchanges. What resources can your brand provide to touch your customers in a different way?
