DraftFcb

United States (199)

The portable store

The portable store

Efa frozen yogurt has created a store within a store. The main store is composed of different design elements, such as the service counter and seating booths, that all work independently within the space.

Why it matters

The design team behind the shop created these different elements in order to emulate the brand itself. The product is transportable and adaptable to new situations. The store itself is now built in the same way.
How can you translate your products personality or function to all touch points including the retail space itself?

Instant Gratification
Stores & Spaces
United States

Making an omelette without breaking eggs

Making an omelette without breaking eggs

The Egg-bot is a new 3D printer capable of printing on spherical objects that range from the size of a ping-pong ball to a large orange. Utilizing the Egg-Bot, artist Dnewman printed a recipe for an omelet right onto an egg.  

Why it matters

In addition to the plethora of uses a spherical printer presents, Dnewman’s artistic food endeavor showcases a new way to both capitalize on space and make packaging relevant. Perhaps the egg is the new outdoor billboard. Could your brand benefit from applying it’s messages or added value information directly onto products themselves?

Create
Enhancement
Food & Drink
United States

Comcast goes Skype

Comcast goes Skype

Cable services provider Comcast has partnered with voice-over-IP provider Skype to give customers HD video calling capability over their TVs.

Why it matters

The ability to make and receive video calls and send instant messages is a giant leap towards socialising the content consumption experience. Now, consumers will be able to not only share but also engage more deeply with content than ever before. How can your brand capitalize on both the ability to socialise your brand but also your TV spot as well?

Business Services
Connectivity
Enhancement
United States
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