United States (199)
Band-Aid Eases Boo-Boos
Band-Aid has developed an augmented reality app called Band-Aid Magic Vision, transforming Muppet-printed bandages into interactive characters for kids.
Why it matters
Band-Aid’s insight is two-fold: it helps kids interact with the fun part of bandages, while distracting them from the bad feelings of being hurt. What might make it bigger, though, is that it changes the memory kids form about Band-Aids; if a kid builds an association between the brand and loveable Muppets, it may strengthen the brand bond in the future. How can we be mindful of using technology to embed ourselves into the minds of consumers, rather than just entertaining them? How can we bend the rules of what technology should do for people, in order to entice them to interact with an app they could easily go without?
Crowdsourcing rubbish ideas
NASA and Nike have joined forces for the LAUNCH project, a follow-up on their Energy Solutions project, which seeks to find 10 game-changing innovative waste management ideas that can change the way we dispose of rubbish. The proposal is crowdsourced and seeks to benefit the community at large, as well as further space research.
Why it matters
As brands increasingly co-sponsor causes in an effort to attract culturally-aware consumers to the brand, it isn’t always enough anymore to simply donate. Beyond crowdsourcing, what are other avenues brands can use to enlist meaningful partners to participate in the cause? How can brands begin to truly own their causes vs. temporarily co-opting them, in the minds of consumers?
Source: www.triplepundit.com/2012/04/nike-nasa-launch-beyond-waste-challenge/
17. May 2012
Designer tents for the great outdoors
Field Candy tents offer limited-edition tent designs that bring creativity and colour to the typically boring, camouflaged camping scene.
Why it matters
We live in a world were everything is customisable. It has now become an expectation for there to be options in shape, size, functionality, colour, etc. However, there are some items that have been left behind in the dust, and camping tents have been one of them. Are there certain categories that have a product image so ingrained in our minds that offering the ability to customise them have never really been considered? How would you change that image and provide the ability to make it your own without losing sight of the product’s roots?
