United States (189)
Crowdsourcing rubbish ideas
NASA and Nike have joined forces for the LAUNCH project, a follow-up on their Energy Solutions project, which seeks to find 10 game-changing innovative waste management ideas that can change the way we dispose of rubbish. The proposal is crowdsourced and seeks to benefit the community at large, as well as further space research.
Why it matters
As brands increasingly co-sponsor causes in an effort to attract culturally-aware consumers to the brand, it isn’t always enough anymore to simply donate. Beyond crowdsourcing, what are other avenues brands can use to enlist meaningful partners to participate in the cause? How can brands begin to truly own their causes vs. temporarily co-opting them, in the minds of consumers?
Designer tents for the great outdoors
Field Candy tents offer limited-edition tent designs that bring creativity and colour to the typically boring, camouflaged camping scene.
Why it matters
We live in a world were everything is customisable. It has now become an expectation for there to be options in shape, size, functionality, colour, etc. However, there are some items that have been left behind in the dust, and camping tents have been one of them. Are there certain categories that have a product image so ingrained in our minds that offering the ability to customise them have never really been considered? How would you change that image and provide the ability to make it your own without losing sight of the product’s roots?
Leave a message – on this tattoo
Nokia has developed a haptic tattoo ink that vibrates, similar to the way mobile phone screens do when touched. The ink can be either temporary or permanent, and is magnetized before it’s applied so that the user’s skin vibrates when their phone rings or receive a text message.
Why it matters
While many joke that they ‘live on their mobile phones’, this literally allows Nokia technology to become a part of a person. As people stay plugged in for longer and brands increasingly weave into consumer’s lives, how will the boundaries between technology and human life start to change? What are the lines of consumer comfort we need to be mindful of as we innovate?
