DraftFcb

United Kingdom (110)

iCharge

iCharge

Assistant Professor Yi Cui at Stanford School of Engineering has found a way to store energy on textiles. The discovery could one day lead to new energy efficient batteries embedded in clothing that can be used to power your personal electronics.

Why it matters

In an increasingly multifunctional and mobile society will we one day see high street fashion retailers selling clothes that both look good and charge our electronics?

Enhancement
Instant Gratification
United Kingdom
Telecommunications

Anorexic art

Anorexic art

ANAD is a pro bono organisation that educates the public about anorexia. To demonstrate the unhealthy ideals presented by the fashion and beauty industry they repainted world famous masterpieces as though the subjects were suffering from anorexia.

Why it matters

By utilising public spaces especially ones where you expect to see art and beauty can social causes get their messages reappraised by consumers?

Fear
Social Cause
United Kingdom

Ingredient lists get numbered

Ingredient lists get numbered

Haagan Daaz has launched a range of ice cream flavours each of which only has five ingredients.

Why it matters

Will we see ingredients list size becoming increasingly a statement of quality and authenticity, will it become a means of competitive advantage the way the 5 a day fruit and vegetable allowance did?

Authenticity
Food & Drink
United Kingdom
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