United Kingdom (110)
iCharge
Assistant Professor Yi Cui at Stanford School of Engineering has found a way to store energy on textiles. The discovery could one day lead to new energy efficient batteries embedded in clothing that can be used to power your personal electronics.
Why it matters
In an increasingly multifunctional and mobile society will we one day see high street fashion retailers selling clothes that both look good and charge our electronics?
Anorexic art
ANAD is a pro bono organisation that educates the public about anorexia. To demonstrate the unhealthy ideals presented by the fashion and beauty industry they repainted world famous masterpieces as though the subjects were suffering from anorexia.
Why it matters
By utilising public spaces especially ones where you expect to see art and beauty can social causes get their messages reappraised by consumers?
Ingredient lists get numbered
Haagan Daaz has launched a range of ice cream flavours each of which only has five ingredients.
Why it matters
Will we see ingredients list size becoming increasingly a statement of quality and authenticity, will it become a means of competitive advantage the way the 5 a day fruit and vegetable allowance did?

