DraftFcb

United Kingdom (110)

Printer in your pocket

Printer in your pocket

Swedish engineer Alex Breton has developed the world’s smallest printer, the perfect gadget for travellers. The PrintBrush is slightly bigger than a regular ballpoint pen. It allows you to take a photo and then instantly print it onto any surface.

Why it matters

People are travelling more than ever, inspiring inventors to revolutionise our technological world. Are we reaching the next stage of technological advancement with the merging of digital and the real world?

Create
Enhancement
Media & Entertainment
United Kingdom

The shop of four products

The shop of four products

The Meadow store in New York and online, sells only four categories of products: salt, chocolate, alcohol and flowers. In limiting its product range so strictly it is celebrating the “classical pleasures of life” with a highly specialised offering.

Why it matters

With so much choice in the retail space, it matters that true single-minded specialists are emerging. Having a narrower product offering allows for true expertise and depth of range in those products. It’s part of the trend where experts curate and lead consumers on an educational voyage of discovery. Will we see this concept spread in a bid by retailers to regain their perception of excellence and expertise?

Authenticity
Enhancement
Experience
Stores & Spaces
United Kingdom

'I like' raising awareness

'I like' raising awareness

Millions of female users across the world have been updating their profiles with phrases such as “I like it on the kitchen counter”, referring to places where they like to put their handbags. The suggestive status updates were designed to raise awareness of breast cancer during October’s Breast Cancer Awareness month.

Why it matters

Social networks give viral campaigns huge potential to be passed on quickly and globally – knocking down geographic barriers. This is exciting for charities operating in social media, as people are likely to share things they believe in and care about. How will charities leverage the power of viral to take their digital campaigns to the next level?

Conscious
Social Cause
United Kingdom
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