DraftFcb

United Kingdom (110)

Underwear that thinks

Underwear that thinks

The US military developed a new line of underwear- designed with comfort in mind - that monitors soldiers’ vital signs during combat.

Why it matters

The high tech wear goes a step further than what was originally available by removing all the clunky electronic equipment previously needed to achieve the same goal. By creating technological seamless underwear, could we start seeing people with high risk or stressful jobs required to wear this monitoring device?

Connectivity
Fashion & Design
United Kingdom

Shazam for fashion

Shazam for fashion

Made is a futuristic new app which could mark the beginning of a whole new way of viewing fashion shows. Using SonicNotify, the app can recognise which show you are at and then links in to the photographer’s feed taking the photos. You can view all the details of the outfits in front of you in real-time and have the functionality to allow instant sharing, posting and emailing. You can also access the information from your living room, fooling your friends into thinking you are in the front row at London Fashion week when in fact you are on the sofa in front of your television!

Why it matters

Could this be the start of a new approach to fashion making top shows available to everyone and not just the elite of the fashion and entertainment worlds?

Enhancement
Fashion & Design
United Kingdom

Chevy eco labels

Chevy eco labels

The American car manufacturer Chevy intends to put environmental impact labels on its models. The tags will provide information on the car’s green features such as emissions, fuel-saving technologies.

Why it matters

Despite electric and hybrid cars being on the market for several years now, the uptake of those types of vehicles has been slow. Can being transparent about how green your product is and the initiatives your brand is putting in place a good middle ground for consumers that are maybe not quite ready to take the a bigger green leap?

Automotive
Authenticity
United Kingdom
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