DraftFcb

United Kingdom (110)

The mobile that goes back to basics

The mobile that goes back to basics

OwnFone is a basic mobile phone with only a handful of keys that are custom-printed for each customer. When you purchase one, you choose two, four, eight, or twelve phone numbers you would want to be able to call, label them however you like, and choose a colour scheme for the faceplate.

 

The phone is marketed at kids and elderly people, and can be relatively useful as a back-up phone.  It could also become the phone of choice if you’re going somewhere where losing it or having it stolen is a strong possibility.

 

The phone has a number of limitations: you can’t change the pre-selected numbers without changing the faceplate and you can only receive calls from numbers you’ve set up to call out to.
 

Why it matters

Sold at a relatively low cost, OwnFone can make mobile connectivity more accessible to a wider number of people. In a world where smartphones are considered like computers rather than a device that simply makes and receives calls, could this be the perfect tool for those who recognise the need to be reachable yet do not want to be so connected to the rest of the world?
 

Connectivity
Instant Gratification
United Kingdom
Telecommunications

Train seat with a stellar view

Train seat with a stellar view

The ‘Canopy’ is a concept that would attach to the roof of a train carriage to give riders a view of the outside world they’re passing. It could display passing landmarks as well as weather information.
 

Why it matters

 This could be an excellent space for digital ads, especially ones that take into account the geolocation of the train at any given time. Could this roof screen boost tourism and interest in local attractions that tourists might not have ever noticed before? 
 

Connectivity
Enhancement
United Kingdom
Travel & Tourism

Bring the house down, on a sled

Bring the house down, on a sled

Architect firm Crosson Clarke Carnachan designed a house that literally sits on top of a sled, allowing it to be towed off to a different location whenever the need arises. Used as a holiday retreat, the Hut on Sleds is a beach house that occupies a floor space of 40 square meters.  Equipped to accommodate a family of five, it comes with an open space (that can multitask as living, dining and kitchen areas), a bathroom and two sleeping zones (including a children's quarters with a three-tiered bunk). 
 

Why it matters

While it’s a niche concept, it could definitely be considered by home owners who live in areas that can sometimes be affected by brutal weather changes, such as hurricanes or floods. With climate change being on the minds of so many people, could this be the house of the future, ready to move no matter what Mother Nature throws our way? How could household brands make their products more mobile?
 

Conscious
House & Home
United Kingdom
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