United Kingdom (110)
Down the catwalk with Gaultier
Gaultier finally did what all fashionistas secretly wanted: allow them to walk down the catwalk. Simply upload your picture on their website application and see yourself model Gaultier’s masterpieces.
Why it matters
What a fun and entertaining way to attract customers; give them the desire to wear and buy Gaultier’s designs and if not, just have fun by granting every fashion fan’s wish. How can you make your potential customers not only see your brand, but make them part of it?
Booster Brolly
The Vodafone Booster Brolly uses a clever combination of high gain antenna and low power signal repeater to catch radio waves from a Vodafone transmitter.
Why it matters
The Booster Brolly doesn’t only turn rain into a music symphony, it also charges your phone on the go. Additionally, the umbrella enhances your signal and the signal of other Vodafone customers surrounding you. Are there any everyday objects that could enhance our connection with the digital world?
Powering up with bio-batteries
The Sony R&D team has developed new 'bio batteries’ that generate electricity by using enzymes to break down carbohydrates. These batteries are more energy efficient and have a low impact on the environment.
Why it matters
These batteries can revolutionise the way we power personal entertainment devices and other electrical equipment. Recently the batteries have been used to power toys and mp3 players. However the longer-term goal is to further enhance performance to ultimately develop batteries suitable for notebook computers and other mobile devices. In such a wasteful era, brands are increasingly conscious of the fact that they need to be eco-friendly in order to attract or keep customers interest. What other applications could these bio-batteries be used for?
