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United Arab Emirates (68)

Fashionably cultural

Fashionably cultural

Hatem Alakeel is a Saudi designer who has come up with a unique  collection for the traditional Gulf outfit. The collection “Toby” features unique designs inspired by Andy Worhol, football and even the American President Barack Obama.

Why it matters

Instead of giving up culture for the sake of fashion, this is a way that men can wear their traditional outfit and still be fashionable and unique. In a world where traditional dress is still important but global cultural icons are becoming more universal will we see the two frequently combining?

Create
Fashion & Design
United Arab Emirates

Bulk buy

Bulk buy

A new website ‘Go Nab It’ is providing consumers with the chance to buy products from a range of stores at discounted rates. The discounts only become effective if a certain number of shoppers subscribe to the offer.

Why it matters

If this discounting system becomes popular and widespread will we see new online communities develop as people work together to secure special offers and discounts?

Connectivity
United Arab Emirates
Stores & Spaces

Stay up to speed

Stay up to speed

With the popularity of smart phones, people are constantly connected to social media. Ford has recognised this by developing a new programme, Applink, that reads out your tweets to reduce the risk of accidents.

Why it matters

Introducing social media safely to driving could open up a range of opportunities for automotive brands. For example, cars that people hire on holiday could be set up to share details of their journeys, holiday locations, photos and experiences on social networking sites. Will we one day see automotive brands explore new and different ways of incorporating social media into the driving experience?

Automotive
Significance
Well Being
United Arab Emirates
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