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Turkey (57)

Wave to the virtual catwalk model

Wave to the virtual catwalk model

The underwear and accessory brand Penti has integrated its first interactive display in one of their stores in Istanbul. When passing in front of the shop, people were encouraged to wave at the display screen to launch a virtual catwalk.
 

Why it matters

This interactive campaign was a first in Turkey and attracted a lot of attention. Are there other categories where shop windows can virtualise the customer with the product?
 

Connectivity
Create
Turkey
Stores & Spaces

Smart(er) cars

Smart(er) cars

More and more technology has been introduced in new cars and the automotive sector is just a couple of steps away from creating true smart cars. Urban OS is a platform that aims to run cities such as traffic lights or parking spaces just like a computer operating system runs your PC. Cars equipped with sensors will be able to communicate with the platform and the city’s infrastructure to make journeys easier and more efficient.
 

Why it matters

Children who have watched the ‘Cars’ movie probably have high expectations of what cars will be able to do by the time they get to drive one. How far will we go to connect objects to the web and what products would really benefit from this connectivity?

Automotive
Connectivity
Turkey

Sizzling for new cuisine

Sizzling for new cuisine

The steakhouse culture is gaining popularity in Turkey. The Nusr-Et Steakhouse is one of the leading restaurants of its kind receiving high acclaim for its quality, service and ambiance. Other establishments in this category of foods have also attracted a lot of attention recently. 

Why it matters

While steakhouses might be old in the West, this type of cuisine is still relatively new in Turkey. There’s often a strong bias towards local traditional cuisine in ‘Next Eleven’ countries, but the notion of globalised cuisine might just be a trend that we need to pay attention to in those markets. What could be the next big imported taste for foodies in those countries?

One World
Food & Drink
Turkey
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