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Spain (165)

Wear and share t-shirt

Wear and share t-shirt

TshirtOS is a t-shirt with an integrated operating system that allows wearers to share their social profile, take pictures and listen to music straight from the garment.


It’s like a personal board you can wear everywhere and anywhere. Created by Ballantine’s and CuteCircuit, TshirtOS believes that it’s allowing wearers to communicate with the world in a new way.
 

Why it matters

This is a good idea with lots of possibilities, not only for personal use - which could completely change social sharing culture -  but also for brands. What if a brand creates this kind of t-shirt to interact with its consumers? All screens could be connected to each other and become part of a big brand game, or even serve brand messaging based on geolocation. What other applications could brands consider with this type of wearable technology?
 

Connectivity
Fashion & Design
Spain

Instant city vibe

Instant city vibe

This is now is a real-time platform that shows geolocalised images uploaded to Instagram by its users. It connects people through its photos and creates a continuously changing city story. You can see what’s happening right now in Los Angeles, New York, London, Paris, Sidney, Las Vegas, Sao Paulo, Stockholm, Tokyo and “around the world” at any given time.
 

Why it matters

The world wide web has made the world smaller, making it possible to connect with people and places no matter the physical distance separating one another. Social media has made this even more evident and customers are happily sharing their daily moments with the world. Could this site (and data) become an important tool to understand consumers better and their way of life?
 

Connectivity
One World
Spain
Telecommunications

Hang together with this bag

Hang together with this bag

The H+Bag is an innovative concept that allows a paper bag to transform into a clothes hanger, and vice versa. Thanks to graphic instructions on the bag, users can reuse the shopping bag in more  than one sustainable way. While more and more retailers are replacing plastic bags for paper ones, it’s a smart alternative solution to try and reduce waste.
 

Why it matters

Multi-purpose products not only help the environment, they can also be economical. As consumers like to make smart and environmentally friendly purchases, could this become a wider trend? What other multi-purpose products could be developed in other categories?
 

Conscious
Create
Spain
Stores & Spaces
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