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Spain (165)

Charity goes the extra mile

Charity goes the extra mile

The Extra Mile is a charity that collects frequent flyer miles from those that don’t use them or donate them, so that friends and family of terminally ill people can visit their loved ones back home.


Matt Dimmer came up with the idea after he had to travel back and forth when his father was diagnosed with stage 4 cancer in 2011. He realised that not everyone would be able to afford this, so he set up the Extra Mile to make it easier for families to embark on emergency visits to see ill relatives. Those with frequent flyer miles who don’t need them are encouraged to donate them to them.
 

Why it matters

Frequent travellers can often earn a hefty number of miles that sometimes go to waste if they expire before they could be used. The Extra Mile project is a great way to give a new life to those forgotten miles, while helping people who really need them. It’s a very emotional project, so it will be interesting to see if airlines would want to be part of it and get closer to their consumer’s hearts. What other brands could be part of  such a worthwhile project? And what other concept could be developed with unused loyalty points?
 

Conscious
One World
Spain
Social Cause

Putting education on the hot seat

Putting education on the hot seat

A Spanish NGO launched a campaign to raise awareness about the lack of public education for more than 60 million children around the world. The idea was to add an empty red chair in classrooms to symbolise how children are missing out on basic education.


The arrival of red chairs in the classroom has made some children question why they are there. This became the perfect opportunity for teachers to address the issue with materials created by the NGO such as games and stories. 
 

Why it matters

The right to education is part of the Universal Declaration of Human Rights. Yet, many children are left behind. This campaign is an innovative way to get this message across and educating Spanish school children  about the importance of education. Could other types of industries – such as cinemas, theatres or museums – raise public awareness with the ‘empty chair’ concept?
 

Conscious
Spain
Social Cause

Tick tock, body clock lenses

Tick tock, body clock lenses

Re-Timer glasses emit a soft green light into a wearer’s eyes to reset the body’s internal clock. It is meant to reduce the effects of jet lag, increase energy during long winter months, overcome sleeplessness, and manage fatigue if you’re a shift worker.


The glasses have an ergonomic and lightweight design with a rechargeable battery in the frame and a USB cable for charging. The light stimulates the part of the brain responsible for regulating the 24-hour body clock.


It’s recommended  to wear the glasses for 50 minutes either in the morning to advance the body clock, or at night to delay it.
 

Why it matters

Jet lag and sleep problems are a modern worker’s ailment. This innovative idea can help solve the problem and allow people to have more manageable lives. Could companies offer the glasses to its workforce? Could airports offer these glasses to passengers to help prevent jet lag? How could brands – such as airlines - get involved further in the wellbeing of their customers?
 

Instant Gratification
Well Being
Healthcare
Spain
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