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Portugal (185)

NASA data gets “down to earth”

NASA data gets “down to earth”

NASA is trying a new approach to reach a bigger and more engaged audience. Among other initiatives, they have created a new website challenging everyone to grab NASA data and transform it into infographics. The Mars Curiosity Team starred in a video on YouTube showcasing some special breakdancing skills and a sexy robot. Also in collaboration with Skype, NASA is now hosting online lessons for kids around the world.
 

Why it matters

This is a refreshing marriage between science data, design, education and the creative power of the public, uncovering new ways of explaining and understanding the wonders of space. Will this crowd sourced initiative really create a more vibrant and “down-to-earth” vision of NASA?
 

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Enhancement
Experience
Fashion & Design
Portugal

Window-shopping of the future

Window-shopping of the future

Adidas is premiering a touch-screen storefront window that allows passers-by to shop without entering. The window displays real-size products and allows the shopper to drop the wanted items into a virtual shopping bag that will appear on their phone. The shopper only has to visit a URL through their smartphone and type a PIN once for the phone to stay synched with the window. It is also possible to save products for immediate purchase and share them with friends through social media or email.
 

Why it matters

The fluidity between the physical and the digital spaces can only be improved with steps like these. This interactivity occurs at the front of the store, to captivate passers-by, but perhaps it could go further away from the store. If a retail brand activates online, how can it use interfaces such as this app and storefront display combination to continue the experience all the way into the store?
 

Connectivity
Enhancement
Experience
Instant Gratification
Portugal
Stores & Spaces

The QR code that covers a lot of ground

The QR code that covers a lot of ground

A street in Lisbon's historic centre now features QR codes on its cobblestone pavement. When you read the code with a smartphone, you hear the sound of the tools that shaped the street before accessing information about tourist and commercial spots in the neighbourhood.
 

Why it matters

While more and more tourists are travelling with smartphones, is the QR code a good way to reach out without any language or cultural barriers? Will mobiles allow us to replace immobile information points? Will the QR code become an obvious point of reference for all the information we’ll ever need about an area?
 

Connectivity
Experience
Instant Gratification
Portugal
Stores & Spaces
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