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Portugal (185)

Field trips

Field trips

Field Trip is an app that runs in the background of your phone and alerts you to interesting pieces of history and culture as you move around the city. From an obscure shop that sells vintage apparel to a new indie kitchen restaurant, this app pulls information from expert sites in order to help you find the hidden gems around your city.
 

Why it matters

Field Trip aggregates all types of sights and interesting spots while providing a tailored experience to the interests and needs of the user, be that a casual tourist or the daily commuter. It is also a great opportunity for small businesses to get extra clients who could have just passed by without even looking. Could this app go further by synching with your calendars and to-do lists, alerting you if you need to buy groceries or a birthday present and there is a relevant shop nearby?
 

Authenticity
Connectivity
Enhancement
Escape
Experience
Portugal
Travel & Tourism

Light touch

Light touch

The LIFX bulb is a LED bulb that can be controlled through a smartphone app. You can change the colour and brightness and set them to turn on and off automatically at specific times. In addition to these conventional functionalities, you can set the bulbs to flash when you receive an e-mail or change colour to the rhythm of a song.
 

Why it matters

Perhaps more than the gimmicks, it is the basic functionalities of these LED bulbs that appeals to the comfort creatures inside; to be able to control every light in the room without leaving the sofa is a dream come true. But can these LED bulbs attract owners of commercial spaces (i.e. restaurants, stores)?
 

Enhancement
Experience
Instant Gratification
Portugal
House & Home

There’s a circus in my browser

There’s a circus in my browser

The latest Cirque du Soleil campaign is an interactive HTML5 experience that takes place in Google Chrome.  Subatomic Systems developed a platform that turns your own webcam into a Kinect-style device that captures your gestures. There is no need to install any new software and it works on smartphones and tablets too.
 

Why it matters

This isn’t the first Chrome interactive experience but it does show that HTML5 can be a great tool for creating accessible and captivating brand experiences. With the growing number of smartphone sales, being able to benefit from this kind of interactive platforms on a mobile device seems crucial in order to obtain a wider demographic reach. Are motion-sensing interactive micro-sites the next big thing in digital advertising?
 

Authenticity
Create
Escape
Experience
Instant Gratification
Portugal
Media & Entertainment
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