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Portugal (185)

From Portugal with love

From Portugal with love

A Portuguese digital photo album company created a campaign based on Angela Merkel's visit to Portugal in November. The campaign consisted of producing a gift basket with the country's best products, a photo album and a letter inviting the Chancellor to return. The idea was to publicise Portugal as “ The Best Destination” and the aim was to create the largest photo album in the world filled with contributions of the Portuguese people showing what they love about their country.

 

Why it matters

In order to show its capabilities, the brand managed to advertise to a whole country by using its own product. With the current budgets cuts, travel advertising has  become more tricky.  How can national tourism ministries and agencies officially encourage and capitalise  such indirect publicity?
 

Authenticity
Connectivity
Experience
Portugal
Travel & Tourism

What suits your DNA?

What suits your DNA?

The Organic Pharmacy's flagship store in London is offering a DNA testing service to determine the products and treatments that best suit your skin type. This £295 ($495) service is provided by British firm geneOnyx and requires only a bit of saliva for the test. After waiting only 30 minutes, customers get their results. These have gone through a product database to determine which lines of products and ingredients are best for the customer.
 

Why it matters

The price tag associated to the service isn’t cheap, though it provides customers with a very personalised report of what works best for them in quite a scientific way. But is this service attractive enough to become a unique selling point?
 

Beauty
Authenticity
Experience
Instant Gratification
Portugal

Power Swing

Power Swing

A Portuguese arts collective named Morada Vaga has created a set of swings that generate electricity. These were sponsored by a company that makes boxes and pallets and installed in Guimarães as part of the European Capital of Culture event.
 

Why it matters

This small-scale initiative shows how simple it can be for sponsors to help improve neighbourhoods and cities. Swings like these could power the lights of a public garden for example. Should brands become more involved in the development of public facilities and services?
 

Conscious
Enhancement
Significance
Portugal
Stores & Spaces
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