Portugal (185)
Seamstress on wheels
A selected group of experienced seamstresses can now get potential new clients thanks to a collaboration with bike couriers. This social business is being developed by Fundação EDP’s Social Lab and the SEA (Agency of Social Entrepreneurs). Still in its testing phase, this project aims at helping unemployed seamstresses. Clients can make online orders, the clothes that need alterations are picked up, the seamstresses work from home, then the clothes are delivered back.
Why it matters
With the help of couriers, seamstresses can now gain access to a whole new market that was previously unattainable to them. The middleman is often seen as profiteer, but in this case, they are catalysts for new business. What other old and fading businesses could benefit from such a service?
Source: http://www.fundacaoedp.pt
Image source: http://www.linhas.pt/
17. December 2012
Google map game
Ingress is Google's first full-fledged video game. Once the app is installed, players are attributed to one of two teams. Then, using Google Maps, the game displays the location of imaginary portals. When a player gets to one, they can strengthen its defences if it already belongs to their team or hack it to get control over it.
Why it matters
Although it is based on an interaction with the real world, this game doesn’t work through augmented reality. The issue now is that of repetitiveness. Is this game dynamic enough or should reality-based video games stay simple, so that you can play casually in your own time? What brands and products could profit from such a game? How could local businesses get get involve and benefit from the potential footfall?
Source: http://www.gizmag.com
Image source: http://www.bandwidthblog.com
17. December 2012
QR advent calendar
Telecommunication company TMN launched a television Christmas campaign using QR codes. Once registered online, viewers can try to win several prizes (from smartphones to tablets) in an online advent calendar. The campaign is also promoted on three-dimensional billboards equipped with motion and sound detectors.
Why it matters
The use of QR codes in campaigns has received mixed reviews. The call to action through the TV ad is an acknowledgment that people use several screens at once. But are QR codes the best tool to bridge the gap between television and online?
Source: http://www.dinheirovivo.pt
Image source: http://www.dinheirovivo.pt
17. December 2012
