Netherlands (124)
Arabian horsepower
An increasing number of small car manufacturers are coming onto the market. W Motors is the latest sports car manufacturer to emerge in this market. The car produced in Lebanon, is the first to be constructed in the Middle East. The car has a signature diamond encrusted LED lights and is supposedly the most luxurious sports car in the world. In addition, the Hyper-Sport model will be the first and only car to ever integrate a fully functional holographic display with interactive motion.
Why it matters
This car is produced for a small but very wealthy audience. What products can we develop that don’t necessary appeal to the mass audience (or their wallets!) but would cater to the needs of a very niche audience?
Eat on the sidewalk to meet your neighbours
Streetdinner is a concept that tries to bring communities closer together by cooking, eating and interacting with one another. Participants can register their interest and participate in the meal production by signing up on Facebook.
Why it matters
Food has often been considered the ultimate catalyst to generate a friendly environment. Yet, social networks have been said to be responsible for the stronger connections we have with one another. Can bringing strangers to sit down together create friendships and strengthen the community beyond what online social networks can do?
Taxis that don’t run on empty
With Taxiback.com, black cabs in Britain can capitalise on what could have been an empty cab ride back. Passengers simply need to submit their trip online in advance and will receive 3 offers. After selecting one, you will be picked up and your journey will be provided at a reduced rate.
Why it matters
There is a clear advantage for both travelers and taxi drivers; taxis gain extra revenue while travelers enjoy reduced rates. Are there any missed opportunities that you could capitalise on in your industry?

