Italy (166)
Faceblood
“Socialblood” uses Facebook to connect people of the same blood type, facilitating blood donations in emergency situations.
Why it matters
Is this a brand new way of using the most popular social network in the world to make it really socially relevant? What if brands used their social popularity to the greater good? Would brands grow in advocacy along with awareness?
Face on your case
“Casetagram” is a phone application that lets you create a personalised iPhone case with photos you shot with Instagram.
Why it matters
Pictures are memories of places we have been to and people we’ve met along the way. Is adding a layer of memories the right emotional leverage to differentiate widespread products like iPhones, making them ‘personal’ rather than ‘common’?
“Edutainment” for the whole family
A workshop called “Video games and mums: Do I really know NINTENDO (DS)?!” promoted by Nintendo and La Cattolica University in Milan tries to explains to parents the educational value of video games. It also encourages families to play together.
Why it matters
Is this a new way for brands to engage their core target audience and their relatives, helping them beat the fear they may have around technology? Is this the right way to make people think about technology as something that unites people rather than divides?
