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Italy (203)

Google credit

Google credit

Google will launch its first credit card that is specific for AdWords. The card makes it easier for small businesses to pay and track spending for their AdWords campaigns. For the moment, the card can be used only to purchase AdWords, but it should be opened up in the near future for other useful business related activities.
 

Why it matters

With this initiative Google is entering the financial business world. Google has the power and means to stretch into almost any industry. While its one of the most recognisable brands globally, it has often come under fire regarding user privacy. Will consumers trust it enough to share their financial information with Google?
 

Enhancement
Italy
Financial Services

A revealing billboard

A revealing billboard

To show the hydrating effects of their new face care product, Burt’s Bees created a billboard made up of thousands of coupons. Passers-by can tear off a coupon from the billboard to get a discount and, in the process, reveal the image of a girl with perfect skin.
 

Why it matters

A lot of new technologies like QR codes and augmented reality have been used recently to enhance offline billboards and drive people online. Can this “old school” solution  bring back a simple but effective way of getting potential customers to interact with your brand?

This is also an interesting example of a brand that reimagined the “before and after” product demonstration concept. Can brands come up with other effective ways to demonstrate the power of their products?
 

Beauty
Authenticity
Experience
Instant Gratification
Italy

A clever clog

A clever clog

Dominic Wilcox invented a fully functional pair of shoes that allows you to find your way back to home, no matter where you are. Once you’ve uploaded your home destination, you simply need to activate the GPS device embedded in the heel. While the left shoe guides you home, the right one indicates how far you still have to go. 
 

Why it matters

“Home sweet home” is the insight which has led to this new pair of shoes. GPS has completely changed how we get around; we rely less on our sense of direction and trust our GPS systems more often.
While this product may be seen as a fashionable item (and a bit geeky!), could it have wider applications? Could this type of shoe help people suffering from Alzheimer’s for instance?
 

Connectivity
Escape
Fashion & Design
Italy
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