Israel (26)
Real time food
'Let's Pizza' is a vending machine that’s no ordinary vending machine. It does not sell pre-packaged, ready-to-eat foods.
Why it matters
The machine mixes the flour, eggs and water on the spot, adds the sauce and toppings (there are 4 different choices so far) and creates a fresh pizza in les than 3 minutes.
Giving consumers face time
Throughout the summer, Coca-Cola hosted a range of activities bringing teenagers together across Israel. To ensure that these events and activities could be shared across the users’ social networks, they introduced FaceLook, an app based on Face.com that uses facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their face as identification.
The teenagers had to register to the events through Facebook where they could opt in to the app. Once at the venues, they were able to activate Facebook posts just by looking at the FaceLook machine. The application identified the user and posted automatic comments relating to nearby activities.
Why it matters
So much has been said about blending the offline and online worlds together. How can brands better cater to serving consumers existing behaviour by making it a seamless part of a brand experience?
13. September 2011
Wrigley's 5 Gum 'The Nightjar' App
‘The Nightjar’ is a revolutionary audio iPhone App created for Wrigley’s 5 chewing gum. It’s a game with no video only sound. It takes users on a journey of discovery with only their ears to guide them out alive. It is a unique and immersive way for consumers to engage with the Wrigley's brand and explore their senses like never before.
Why it matters
We mostly rely on video to provide experiences, forgetting that sound on its own (and the deprivation of video) can be just as powerful. How could advertisers create innovative experiences by depriving people of the sense they would expect most?
