DraftFcb

Israel (26)

A cleaner method

A cleaner method

Method, an environmentally friendly cleaning products company, has developed the world’s first bottle made from plastic recovered from our oceans. Method is hoping to raise awareness of the importance of using recycled plastics and protecting our oceans.
 

Why it matters

Consumers are paying more attention to the products they buy and how they impact the environment. What mission does your brand support?
 

Israel
Conscious
One World
Social Cause

Pictures flock together

Pictures flock together

Flock is a photo sharing app that finds the photos you’ve taken with friends and family and magically pulls them from each person’s phone into a single shared album. Users simply need to snap pictures and enable geotagging. Flock then uses Facebook to work out which friends are in the photos to create a shared album, drawing all the photos taken by friends at one time.
 

Why it matters

With social media, we have seen an uptake in people wanting to share their experiences with friends, family and even strangers! Experiences are usually best when enjoyed collectively, so how might your brand enhance its collective experience?
 

Israel
Connectivity
Enhancement
Telecommunications

Pictures speak louder than menus

Pictures speak louder than menus

Latin-American restaurant Comodo,  located in Manhattan’s SoHo neighborhood, noticed that guests were snapping pictures of their food and uploading them to Instagram. It decided to jump on the bandwagon and embraced the #ComodoMenu hashtag and added it to their menus. If customers are hesitating about what to order, they are encouraged to check out pictures of the food online.
 

Why it matters

As people are becoming more and more connected thanks to social media platforms, how can you harness the conversations people are having around your brand in that space to enhance their experience?
 

Israel
Authenticity
Connectivity
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_country
  • most_viewed