DraftFcb

Germany (204)

What’s inside the image?

What’s inside the image?

“CrowdSend” is a new social network that tries to identify objects on online images. Users are encouraged to tag photos with any information they have about the products depicted and gain rewards and bonuses for correctly recognising items on the photos.
 

Why it matters

Many web users sometimes want to know what exactly is shown on a photo and where they can buy it. By crowdsourcing the information, “CrowdSend” not only offers rewards to its users, but provides useful data about consumer preferences. How can brands make the most of this service? Should they even participate in the tagging exercise to help consumers find what they are looking for?
 

Business Services
Connectivity
Conscious
Germany

Pay-Per-Page

Pay-Per-Page

Total BooX is a new “Pay-as-you-go” model for e-books. The business model allows users to try a book without paying the full price up front. By signing up for the service, readers can pay for a percentage of each book they access as they read. Finishing a title will cost the same as having paid for the book beforehand.
 

Why it matters

The current business model for electronic publications is that people pay less for digital formats – but they still need to pay in full. The Total BooX service follows the insight that people just want to pay for what they really use. This may encourage readers to be more adventurous with their choices without any financial risk. What other digital goods could benefit from a similar model?
 

Authenticity
Germany
Instant Gratification
Media & Entertainment

Downtown eco-tourism

Downtown eco-tourism

Just nine minutes from the city centre of Hamburg, the new ‘Wälderhaus’ (Woodhouse) has opened its doors. It comprises of a hotel, a restaurant, a convention space and an educational centre where guests can learn about nature. The building is made almost entirely out of local trees and each room follows the theme of a certain type of tree.

Why it matters

Bringing nature to the city is in itself not a new concept, yet we see more and more sustainable hotel concepts popping up. Eco-tourism is not limited to the woods or far away national parks anymore. Will the change towards more sustainable buildings in the city be followed by the hotel industry?
 

Experience
Germany
Significance
Travel & Tourism
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