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France (187)

Clocking Facebook likes on the store rack

Clocking Facebook likes on the store rack

Fashion brand C&A launched the "Like Fashion” operation, that connects the stores with the brand’s Facebook page.  Every time a fan of the brand likes a clothing item online, the ‘like’ is recorded on the clothes hanger located at the point of sale in real-time.

Why it matters

This is a clever way to create a direct link between the store experience and the digital one. It also creates a real sense of community, by getting people to share their views about the fashion line and for the store to be completely transparent about the response. What other tool can we use to create a link between digital and real life experience ?

France
Authenticity
Connectivity
Fashion & Design

One step closer to the mobile wallet

One step closer to the mobile wallet

The operator Orange, in partnership with the manufacturer Gemalto, decided to offer its customers SIM cards equipped with NFC chips.

Why it matters

Our mobile phone is an extension of ourselves – and we rarely leave home without it. This solution not only allow users to perform various operations remotely and at their own pace, it can also act as a mobile wallet. Users can also access a portfolio of scalable applications for NFC payments, transportation, ticketing and loyalty programs. While NFC technology has been discussed at length for some time now, how can brands use this new technology to connect with customers and their favourite everyday tool?

France
Connectivity
Telecommunications

Press 0 for the art concierge

Press 0 for the art concierge

The luxury French hotel “Le Royal Monceau” hired an art expert to help guests learn more about Parisian art. The Art Concierge can answer any questions guests might have relating to art, design, and culture. Guest can ask an array of questions, including purchasing art, opening dates of new exhibitions, and even where to spot good street art.
 

Why it matters

 This has proved to be an unexpected and innovative service to offer customers. Are there any other ways you can engage your patrons besides your usual method of operation?
 

France
Authenticity
Create
Travel & Tourism
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