DraftFcb

Austria (108)

Cream of the beauty crop

Cream of the beauty crop

CC Creams are considered as the next generation of BB Creams. The CC acronym stands for ‘colour correcting’ and is meant to provide long-term improvement of the skin tone as well as soften fine lines and wrinkles, all in one.
 

Why it matters

The target audience of this product is older women who are requesting beauty products that can tackle a number of skin issues at once. Can this multitasker cream be the next beauty hype?
 

Austria
Beauty
Enhancement

Multi-use portable stove

Multi-use portable stove

This handy sized portable stove is no bigger than a water bottle, but can boil 1 litre of water in 4.5 minutes. It can also charge your phone and most other USB-chargable devices whilst doing so. The outdoor device can be taken anywhere and all it needs to fuel it is wood sticks and other biomass.
 

Why it matters

By using renewable resources for fuel instead of petroleum,
it reduces the users carbon footprint. Half the planet cooks on open fires, leading to 2 million premature deaths each year and contributing to global warming. Can the same technology be used to bring clean, safe energy to families across the developing world?
 

Austria
Authenticity
Conscious
One World
Fashion & Design

Re-charging the everyday bag

Re-charging the everyday bag

The start-up Everpurse is planning to launch bags that can charge the battery of an iPhone. The first collection consists of bags and wallets for both men and women which can be carried within other bags. Each come with a powermat which charges the "Everpurse" wirelessly. Due to customer demand, there will soon also be support for other well-known smartphones too.
 

Why it matters

The architect Louis Sullivan famously said that ‘form ever follows function’. In this instance, are we seeing function following form? There are many other examples of modern day functionalities being built into everyday design (e.g. the Facebook jacket), but where do we draw the line between the gimmicky and the genuinely useful?
 

Austria
Connectivity
Enhancement
Telecommunications
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