Austria (101)
Open space mobile divider
There’s been a design trend in the last decade that focused on open space offices. Even though it is seen to encourage communication between employees, a recent user study has also highlighted that it may be harder for workers to focus. An inventor designed and created a device named ‘Efi’. It consists of a connected space divider which enables office employees to isolate themselves when they need to concentrate. Lowering down the ring enables them to isolate from physical noise (visual and phonic) but also from digital noise by filtering data receipt (e-mails, phone calls, instant messages, etc.). Efi's system is made up of two elements : an online service where the employee will define his data filtering parameters and an adjustable space divider which works as a tangible interface with the online service.
Why it matters
It’s easy for people to get distracted nowadays - in and outside of the office. Can you think of a way to modify your product or service that allows your customers to make better use of their time and concentration?
Football power generator
With the intent of bringing more energy to people all over the world, especially third world countries, the sOccket may come in very handy. The sOccket harnesses the kinetic energy of a soccer ball during normal game play and stores it for later power needs. Small electrical appliances, like an LED lamp, can be plugged into the sOccket.
This ball is supposed to stay functional for over 15 years and is made of recyclable material (95%). It also has enough energy to power a water processor or a ventilator.
Why it matters
This product brings energy to people who need it in a very creative and entertaining way. Can marketers think of a way to transform their products to give them a very practical dual purpose?
Fragrance pill
Swallowable Parfum is a cosmetic capsule that emits a genetically unique scent through your skin. Once absorbed, it promises to turn your skin into an ‘atomiser’.
This pill works over odour-emitting lipids. Fragrance molecules are excreted through the skin’s surface during perspiration, leaving tiny droplets in the skin that emanate a unique scent.
The potency of the scent is determined by the individual’s body temperature, stress levels, exercise regime or sexual arousal.
Why it matters
This fragrance capsule breaks new scientific ground in the cosmetic and beauty business. Will marketers in this category consider a magic pill to help us overcome other aspects of our body we may want to improve?
