DraftFcb

Travel & Tourism (122)

Face on your case

Face on your case

“Casetagram” is a phone application that lets you create a personalised iPhone case with photos you shot with Instagram.

Why it matters

Pictures are memories of places we have been to and people we’ve met along the way. Is adding a layer of memories the right emotional leverage to differentiate widespread products like iPhones, making them ‘personal’ rather than ‘common’?

Travel & Tourism
Enhancement
Significance
Italy

Vacancy…for females only

Vacancy…for females only

A London hotel has become the latest to roll out a suite of amenities for women, despite a ruling that declared a similar scheme in Copenhagen as illegal under discrimination laws. The Dukes Hotel will assign some of its rooms ‘Duchess Rooms’, loading them with treats to tempt single female travellers or groups of women. The Duchess rooms will be looked after exclusively by female room attendants, contain extra items such as a makeup mirrors, hair dryers, styling accessories and offer a selection of glossy magazines. The bathroom will have female amenities, while the rooms will be filled with fresh flowers.

Why it matters

Undoubtedly provocative, the no-men allowed rooms in the Dukes Hotel (the name is itself an irony in this new context) is following a subtle but growing trend of new services dedicated exclusively to women like gyms, spas, transport, etc.  Some may well consider this a regression in social values and equality, but the question remains: Are we, women, willing to make and welcome that regression by adopting a new, yet vintage, lifestyle?

Travel & Tourism
Well Being
Portugal

The best hotel special offers in four clicks

The best hotel special offers in four clicks

Looking to book a hotel room,  get the best offer possible and not spend hours trying to do so? The Blink App allows you to book a room in four clicks on your smartphone. It offers its customers highly competitive discounts. The only requirement is that the booking needs to be made the same day the customer intends to check in at the hotel. In addition, to guarantee the quality of the establishments, Blink selects the best available four and five star hotels in each city.

Why it matters

More and more travelers are looking for information and are planning trips online. With so many aggregator sites competing with one another, will an easy to use mobile app change the way we are used to booking hotel stays and traveling?

Travel & Tourism
Connectivity
Instant Gratification
Spain
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