DraftFcb

Travel & Tourism (148)

Downtown eco-tourism

Downtown eco-tourism

Just nine minutes from the city centre of Hamburg, the new ‘Wälderhaus’ (Woodhouse) has opened its doors. It comprises of a hotel, a restaurant, a convention space and an educational centre where guests can learn about nature. The building is made almost entirely out of local trees and each room follows the theme of a certain type of tree.

Why it matters

Bringing nature to the city is in itself not a new concept, yet we see more and more sustainable hotel concepts popping up. Eco-tourism is not limited to the woods or far away national parks anymore. Will the change towards more sustainable buildings in the city be followed by the hotel industry?
 

Experience
Germany
Significance
Travel & Tourism

From Portugal with love

From Portugal with love

A Portuguese digital photo album company created a campaign based on Angela Merkel's visit to Portugal in November. The campaign consisted of producing a gift basket with the country's best products, a photo album and a letter inviting the Chancellor to return. The idea was to publicise Portugal as “ The Best Destination” and the aim was to create the largest photo album in the world filled with contributions of the Portuguese people showing what they love about their country.

 

Why it matters

In order to show its capabilities, the brand managed to advertise to a whole country by using its own product. With the current budgets cuts, travel advertising has  become more tricky.  How can national tourism ministries and agencies officially encourage and capitalise  such indirect publicity?
 

Authenticity
Connectivity
Experience
Portugal
Travel & Tourism

Russian Travel Roulette

Russian Travel Roulette

Hesitating between San Francisco or Istanbul for your next holiday? Let the Getgoing.com website decide for you! Simply enter both those destinations and the site will book you on one of those two options. You will only be told where you’re going once the purchase is processed. This is not only a great website for indecisive travellers;  when you let the site decide, you can get almost 40% off your travel.

 

With some flights travelling with nearly 30% of empty seats, the site can offer such an enticing discount because it helps airlines fill them. There’s also a hotel booking website that uses the same system: if you book the same day, you’ll have additional discounts by sleeping in a room that would normally have been empty that night.
 

Why it matters

The tourism industry is always finding new ways to cover its inefficiencies by testing out different business models to attract potential tourists. Could other businesses that have a similar problem like restaurants, bars or cinemas also fill their free places with this type of offering?
 

Escape
Experience
Spain
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed