DraftFcb

Telecommunications (128)

Say it in video

Say it in video

Mobile network operator Orange has launched Short Message Videos in partnership with Dailymotion. They are likely to compete with SMS and MMS in the years to come as Orange plans to release the full application in 2013 when its 4G networks will be up and running.
 

Why it matters

Video is fast becoming a popular way to express oneself digitally, through Facebook and Twitter. With services such as Vine (http://vine.co/),  SMV may be the way for telecomms operators to follow the video trend. Could SMV create a new video language, such as animated gifs did for pictures?
 

France
Enhancement
Telecommunications

Whatsapp…for dogs

Whatsapp…for dogs

Doggy Talky is an app for dogs that covers conversation, localisation and services. Launched by a Spanish company, the creators define it as a “Whatsapp for dogs”, where dog owners talk to each other using their dog’s profile.


The app has a GPS system that keeps users updated on the distance between two users, and helps you discover other dogs that live in your neighbourhood. Doggy Talky also includes useful information for dog owners such as pet shops, emergency vets, dog walkers, or adoption centres.


If you have a dog you can get join the community for free by creating a dog profile and explaining its needs: looking for friendship, going for a walk, etc.
 

Why it matters

Dog owners have an special connection with their pets and they are part of an interesting community. If you have a dog, you usually know other people who also have one,  so this idea can help dog owners discover other people (and dogs) within their community. Many brands would love to tap in to this type of community and this app could help target a niche demographic. How will dog-related brands and services make the most of this audience? 
 

Connectivity
Significance
Spain
Telecommunications

Coach’s corner app

Coach’s corner app

Video analysis to improve your playing style has long been helpful for professional athletes, but now anyone can have feedback thanks to the Coach’s Eye smartphone application. It lets you record your game, whether its your golf swing, your volleyball serve or even your football skills. Your coach can then review your movements in slow motion, spot corrections and draw or write recommendations to improve.
 

Why it matters

While technology has long being used to enhance office productivity, apps like Coach’s Eye are breaking new ground in delivering benefits in sport science through smartphones . 
 
Can apps like this hold the key to disseminating constructive feedback to athletes across the world who may not have access to personal coaches? Are these kind of tools a way to democratise sports?
 

Enhancement
Experience
Instant Gratification
India
Telecommunications
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