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Stores & Spaces (159)

Happy hour with the baby

Happy hour with the baby

“Apemamma” is a happy hour event reserved for mothers at ‘Chiostro del Bramante’in Rome. They can enjoy a relaxing drink in the Roman cloister while their children play with staff and take part in creative workshops organized by Chiostro’s management.

Why it matters

Could this be a way for brands to embrace the consumers’ need to take a break from daily duties, removing the guilt and doing so by educating the children?

Significance
Italy
Stores & Spaces

Airport fragrance

Airport fragrance

Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.

Why it matters

Does aroma marketing have a future in other areas of business?

Enhancement
Russia
Stores & Spaces

Shopping cart revolution

Shopping cart revolution

Supermarket Carrefour is ahead of its competitors by revolutionizing the most classic item: the shopping cart. “Mobi”, manufactured by the German group Wanzl, is more manageable and lighter. Equipped with pockets of various sizes on the sides to organize your purchases by volume and space. It incorporates the latest technology, tablets to integrate shopping lists and the ability to scan products with the Scanlib system.

Why it matters

Consumers want easier, faster and comfortable shopping experiences. Can this kind of initiative enhance the consumer shopping experience and influence the customer to choose one supermarket over another and how will brands respond to make the most of the possibilities?

Connectivity
Experience
Spain
Stores & Spaces
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