Stores & Spaces (159)
Happy hour with the baby
“Apemamma” is a happy hour event reserved for mothers at ‘Chiostro del Bramante’in Rome. They can enjoy a relaxing drink in the Roman cloister while their children play with staff and take part in creative workshops organized by Chiostro’s management.
Why it matters
Could this be a way for brands to embrace the consumers’ need to take a break from daily duties, removing the guilt and doing so by educating the children?
Airport fragrance
Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.
Why it matters
Does aroma marketing have a future in other areas of business?
Shopping cart revolution
Supermarket Carrefour is ahead of its competitors by revolutionizing the most classic item: the shopping cart. “Mobi”, manufactured by the German group Wanzl, is more manageable and lighter. Equipped with pockets of various sizes on the sides to organize your purchases by volume and space. It incorporates the latest technology, tablets to integrate shopping lists and the ability to scan products with the Scanlib system.
Why it matters
Consumers want easier, faster and comfortable shopping experiences. Can this kind of initiative enhance the consumer shopping experience and influence the customer to choose one supermarket over another and how will brands respond to make the most of the possibilities?
