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Stores & Spaces (159)

Pop-up bus

Pop-up bus

Sosh, Orange’s low-cost mobile offer, is  touring in a Routemaster bus around the four biggest French cities (Paris, Lille, Lyon, Marseille) from February 15th to March 10th .
Already known for its pop-up stores, the brand is going one step further by taking the show on the road and engaging customers with activities such as cupcake making, nail bars or knitting groups.

Why it matters

In a growing competitive market, Sosh seems to have reinvented the concept of the pop-up store by going directly to the consumer, catching them through everyday city life. Could this offer be effective? And if so, have a future in other areas?

France
Connectivity
Instant Gratification
Stores & Spaces

The helpful gift thing

The helpful gift thing

“Wantful” is a service that helps gift buyers put together a hand-picked selection of items from which recipients can choose which they’d like best. Getting rid once and for all of the re-gifting part of life.

Why it matters

Is this a step further than the gift voucher, letting people choose the best gift for themselves in a truly individual – but also personalized – way?

Significance
Italy
Stores & Spaces

Karaoke without embarrassment

Karaoke without embarrassment

A Japanese karaoke chain is now offering single karaoke boxes where individuals can practice their favourite songs on their own, without the embarrassment of someone hearing the (poor?) performance.

Why it matters

Although karaoke is usually considered a nice relaxed social activity, for some it can also be a stressful affair. Single boxes allow for individuals to improve or to shout it all out without any prying eyes or ears. Will we see other sectors adopt this kind of privacy arrangement? Will fast food chains start offering single eating seats with privacy fences, so that no one sees what someone is eating?

Enhancement
Fear
Germany
Instant Gratification
Stores & Spaces
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