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Stores & Spaces (159)

Compal pulls out all the (bus) stops

Compal pulls out all the (bus) stops

Compal, a Portuguese juice and smoothie company, is celebrating its 60th anniversary this year. To mark the event, some bus stops in Lisbon have been transformed into traditional Portuguese houses to advertise its 60 years in business and promote the launch of new products.

Why it matters

Advertising in bus stops is nothing new. However, by turning the bus stops into a typical Portuguese house, the brand achieves its purpose  by reminding customers, in a pleasant and non-intrusive way, that the product is local and rooted in tradition. Are transforming bus stops into experiential installations a more effective way of marketing to potential customers?

Experience
Portugal
Stores & Spaces

Nescafe brings music to commuter’s ears

Nescafe brings music to commuter’s ears

NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.

Why it matters

People are surrounded by ads and brand messages in traditional formats. Sometimes the best way for a brand to get a message across to its audience is to surprise them with a playful device that requires a customer interaction. How and where can brands spread a message to catch people’s attention in a different way?

France
Experience
Stores & Spaces

The next chapter in fashion retail

The next chapter in fashion retail

STORY started as a startup fashion retail store and has now become a permanent pop-up shop: same location, but new retail layout every 4-6 weeks.  Each month is a new “chapter”, such as COLOR, with an art-gallery installation feel, the point of view of a fashion magazine, and sells items like a small boutique. 

Why it matters

The retail landscape is in flux due to a tension between bricks-and-mortar  and online stores, and retail spaces need to become more than just a transaction-based  consumer experience.  Many stores will rotate merchandise to keep it fresh, but STORY has tapped into a retail experience that transcends the clothing for sale.  They sell a fashion trend, not just articles of clothing and accessories, that is gone as quickly as it comes in.  Can this transcend fashion retail and become a viable retail model to save bricks-and-mortar?  How can you tell a new story through the store experience with your product or service?

Create
Instant Gratification
Stores & Spaces
United States
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