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Stores & Spaces (159)

Offline tweet

Offline tweet

Advertising agency TBWA in Lisbon used 19 of its office windows to display messages measuring 1,5 metres tall. Called the “19 Characters Project”, the initiative aims to create positive and encouraging real-life-tweets such as “Smiling doesn’t pay taxes” or “Mitigate pessimism”.
 

Why it matters

Agency offices often don’t display their brand name, but this is a low-cost way of generating buzz and awareness. What potential does such a simple and classic gimmick have for brands?
 

Create
Enhancement
Portugal
Stores & Spaces

Visit a virtual exhibition

Visit a virtual exhibition

Italian Furniture Design is the first virtual 3D exhibition in the furniture market. Every seller can create his own avatar, design his stand with the stand-builder tool and personalise it by adding contents such as catalogues, product demos and videos. Every visitor has an avatar which can virtually move around the exhibition, explore the stands, chat and video-chat with other avatars, exchange personal business cards and also participate in webinars. All of these activities can be experienced whilst you are at work or from the comfort of your own home.
 

Why it matters

Technology has deeply changed the way we live and how we work. Now, in the wake of Second Life, we can even visit a virtual exhibition, saving time and money. Will this be the future of exhibitions for the furniture market? Do we still want to look and touch what we are going to buy? Is what we feel online the same as what we feel offline? 
 

Connectivity
One World
Italy
Stores & Spaces

Window-shopping of the future

Window-shopping of the future

Adidas is premiering a touch-screen storefront window that allows passers-by to shop without entering. The window displays real-size products and allows the shopper to drop the wanted items into a virtual shopping bag that will appear on their phone. The shopper only has to visit a URL through their smartphone and type a PIN once for the phone to stay synched with the window. It is also possible to save products for immediate purchase and share them with friends through social media or email.
 

Why it matters

The fluidity between the physical and the digital spaces can only be improved with steps like these. This interactivity occurs at the front of the store, to captivate passers-by, but perhaps it could go further away from the store. If a retail brand activates online, how can it use interfaces such as this app and storefront display combination to continue the experience all the way into the store?
 

Connectivity
Enhancement
Experience
Instant Gratification
Portugal
Stores & Spaces
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