Stores & Spaces (159)
Promotion combined with social cause
A pop-up store on the beach from clothing store H&M to underline their collaboration with the social cause WaterAid. 25% of all proceeds go towards this cause that helps provide safe water and sanitation.
Why it matters
Combining a seasonal promotion with an expression of your corporate responsibility strengthens a campaign and the brand image. Can we think of promotions that we develop for our clients that can be combined with a relevant social cause?
Can I have a kilo of shoes?
‘Kilo fashion’ is a temporary store that sells clothes per kilo. Choose your piece, weigh it on the balance, print the tag and put it on.
Why it matters
The fashion system is a world that always tries to reinvent itself. The criteria we use to evaluate products vary with each category. If people start measuring the value of their clothes according to its weight, what will the impact be for people’s perceptions of quality?
One fizzy bubble
Coca-Cola has taken the notion of “in-store experience” to a new level with a pop-up bar and restaurant on the Champs Élysées in Paris by the name of ‘la Bulle’ French for ‘the bubble’. The pop-up exhibit was created to imagine the way people will buy and consume beverages in the year 2020 by using the best digital and interactive technologies. This pop-up space engages customers in a “disruptive, magical, and relevant” fashion. It allows customers to interact with the space, communicate with the brand, and enjoy an interactive and exclusive experience.
Why it matters
Coca-Cola has managed to draw attention on itself whilst avoiding looking old-fashioned thanks to the interactive side of the operation.
How do you sell an experience?
