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Stores & Spaces (159)

Power Swing

Power Swing

A Portuguese arts collective named Morada Vaga has created a set of swings that generate electricity. These were sponsored by a company that makes boxes and pallets and installed in Guimarães as part of the European Capital of Culture event.
 

Why it matters

This small-scale initiative shows how simple it can be for sponsors to help improve neighbourhoods and cities. Swings like these could power the lights of a public garden for example. Should brands become more involved in the development of public facilities and services?
 

Conscious
Enhancement
Significance
Portugal
Stores & Spaces

State of the art

State of the art

The Centre Pompidou for modern arts in Paris is one of the most visited museums in the world and it has just released a new version of its website.


The approach of the Virtual Centre Pompidou is innovative one; it goes beyond a simple digital version of the museum to offer a real search engine “linking” of all the museum’s assets.  The entire art collection, archives and documentation have been digitised and can be searched.

Why it matters

As everything goes digital and Google’s aim of “compiling and organizing all the information of the world” is becoming a reality, it is interesting to see how the museum led its digital strategy. If everything is available to everyone, could curation and making personal links between things – with the Centre Pompidou custom semantic search for example - be a true value-added service?
 

France
Connectivity
Experience
Stores & Spaces

The premium siesta

The premium siesta

A Spanish Hotel is offering a new product very close to Spanish traditions:  the perfect siesta. They promise an hour and a half relaxation process that they say is equivalent to a 4-hour long nap.
It’s a three phase ritual: first, you float in a bath filled with sea water with added aromatherapy, music therapy and colour therapy. Secondly, you enjoy a 4-hand massage. In the last phase, you get a 20 minute nap on a flotation bed that vibrates to regulate your cardiac rhythm.
 

Why it matters

By offering a new and innovative way to make customers feel better, the hotel not only differentiates itself from its competitors, but has evolved the traditional ritual of the siesta. How could other rituals become a brand difference? Could traditional brands, related to rituals, use the same strategy to innovate?
 

Instant Gratification
Significance
Well Being
Spain
Stores & Spaces
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